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NIC

Our Story

New Initiative Catering was created from a passion for food, culture and community.

Our cooking is inspired by the rich culinary traditions of the Caribbean and Africa, where food has always played an important role in family, celebration and bringing communities together.

We take that same spirit into every event we cater. Whether we are serving a small gathering or hundreds of guests, our aim remains the same: to provide delicious food, dependable service and genuine hospitality.

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Image by Luke Michael

Food With Culture at Its Heart

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For us, Afro-Caribbean food is more than a cuisine. It carries history, heritage, creativity and connection.

From beautifully seasoned dishes and comforting Caribbean classics to fresh plant-based options, we want every plate to celebrate the flavours and traditions that inspire us.

We are equally passionate about introducing these flavours to new audiences and showing how versatile, exciting and contemporary Afro-Caribbean cuisine can be.

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Mon - Fri: 11am - 10pm​

Sat - Sun: 11am - 12am

Unit 12, 88 Broadway, West Ealing, W13 0SY

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© 2026 New Initiatives Catering

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