"Fresh and organic produce is something I literally grew up with…”
- Chef Kevin
OUR STORY
THE EARLY YEARS
From as young as the tender age of 11 years, food has always been my passion! I remember racing home from school at lunchtimes to make lunch. My friends would always follow me home and they became my first audience, my customers and my critics. I loved the fact that they loved my food and that drove me to cook and experiment more and more. Experimenting, I would cook whatever was in the fridge, cupboard and garden to combine foods and flavours, seasonings, sampling and then serving. Just because I loved to cook.
Coming from Jamaican parentage, flavour was something that was a given in every meal that we ate; both my parents were what we call ‘foodies’ today and I followed in their love of food. My mum was always cooking; and it was never just for us. It was for the people who would visit; friends, family and the community we lived in. My Dad grew things from scratch in our back garden - yes, organic and fresh! - and I would plant with him. Dropping the seeds in the ground, watering them and watching, watering them and waiting. It was a process of patience, one that taught me many life lessons and when I saw that vegetable appear it was like nothing that I can explain. Fresh and organic produce is something I literally grew up with; it taught me that good food shouldn’t be rushed.
This was the start of my journey to becoming a Chef.
THE VISION & THE MISSION
New Initiatives Catering was born from the love of good food. With many years of restaurant and event management, corporate fine dinning and learning from great Chefs whilst crafting: Japanese, Chinese, European, English, Caribbean and Afrikan cuisines, the challenge to grow and evolve was grasped. With each audience different and spanning: communities, CEOs of Global 500 companies, Diplomats, international stars from the big screen, sports world and stage; our story spans decades.
Coming from Jamaican parentage, flavour was something that was a given in every meal that we ate; both my parents were what we call ‘foodies’ today and I followed in their love of food. My mum was always cooking; and it was never just for us. It was for the people who would visit; friends, family and the community we lived in. My Dad grew things from scratch in our back garden - yes, organic and fresh! - and I would plant with him. Dropping the seeds in the ground, watering them and watching, watering them and waiting. It was a process of patience, one that taught me many life lessons and when I saw that vegetable appear it was like nothing that I can explain. Fresh and organic produce is something I literally grew up with; it taught me that good food shouldn’t be rushed.
Our Vision: to be the number one Caribbean and Afrikan caterer for those who appreciate that ‘food matters’ remains. To place Caribbean and Afrikan food at the heart of every community, each dish is crafted to take you through an exotic experience designed to caress and excite your every taste bud.
Our Mission is to continue to open the market of Caribbean and Afrikan cuisine to the mainstream
by:
- Exciting and enticing people to join the Culinary revolution led by Caribbean and Afrikan cuisine
- Providing every person who tastes our food with an exciting Culinary journey that leaves them wanting more
- Educating and exciting people to invest in themselves through an understanding and appreciation of good wholesome food
- Building sustainable healthy communities of good food lovers
